AI Systems
AI doesn't work when it is bolted on. AI works when it is introduced surgically, with clear understanding of the overall system. That is what I do. I come from fifteen years in journalism and I bring that discipline to every system I build: learn the who what where why, then build.
I design and build AI content infrastructure that works. My deepest experience is in content systems for learning organisations and for podcasts and media projects.
I worked with:
Case Study: reducing prep time by 75%
A global professional education company was scaling its enterprise business — selling customised learning programmes to large organisations. The problem was in the sales process: every client proposal required a specialist to manually assemble course content, match it to the client's needs, and produce a formatted deliverable. It was slow, inconsistent, and impossible to scale.
I designed and built a content system from scratch. At its core: a GitHub-backed repository with a clean architecture per course, canonical metadata files that the system could read and reason about, and a Claude API integration that transformed a client brief into a formatted, personalised proposal in real time.
The result was a reduction of over 75% in manual preparation time, validated by the enterprise team lead on the day of handoff.